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Friday, 17 July 2009
Monday, 13 July 2009
REGULATE SEARCH ENGINE MARKETING AND SEO
The following post was written by a well known executive at one of the largest sites on the Internet. The author has requested to remain anonymous - not for dramatic effect, but because of the backlash he would receive from the SEO industry and possibly Google itself. He also doesn’t want his company associated with the post.
He is starting a discussion on the need for government regulation of the organic and paid search policies of Google, which maintains a commanding lead in search market share today. Or at least transparency in how search results are determined. There is clearly growing frustration on the constantly changing “border policies” that are created and enforced by Google and other search engines. It is a fascinating read.
Imagine, if you will, that the entire Internet is contained within a single continent. That continent is filled with countries, states and cities. Each jurisdiction is autonomous, relying on visitors to cross on to their turf to engage in commerce. Now, imagine if the only way to get into this continent involved just two methods: SEO and SEM. Let’s further imagine that the borders to this continent were controlled by a single company. Let’s also hold that the rules for search engine optimization listings and search engine marketing were not only defined but were completely controlled at the whim of this single company. Of course, we all realize that word-of-mouth marketing and viral marketing also contribute to traffic to individual websites. That said, the primary methodology for all users to reach any individual website destination is still search, of either paid or organic listings.
Or suppose the paradigm is the streets of Los Angeles. Let’s imagine that in order to enter the city you had to pass through a single gate. And once you entered that gate, the streets you were or were not allowed to go down — and thus the businesses you were or were not allowed to visit — could be randomly blocked from your access. Blocked to a point where you might not even know they exist; whatever streets were available for you to traverse were in essence the only streets you knew where business could be transacted.
Whatever the scenario, it’s unsettlingly close to the situation that prevails today in search. It’s now conventional wisdom that search engine optimization, representing the organic result sets on any search query, is more voodoo than science. Through an uncontrolled set of factors search engines determine which listings appear at the top and bottom of any individual query. In addition, consumer behavior dictates the top three results on any search page are all that matter. If you happen to own an online business, unless you exist within those top three, the amount of individual traffic you will obtain from organic listings is very, very low. As the proprietor of that business you may hire search engine optimization companies to assist in increasing your rankings on organic results, with or without success. And at any one time, the controller of these borders (that is, the search engine itself) can change and manipulate those rules – and that can substantially decrease or destroy all organic traffic coming to your website, without notice and without your knowledge.
Search engine marketing now faces a similar challenge. Although anyone can open an account to buy paid search listings, the rules on each account are arbitrary. Accounts can be shut down at any time, without notice to the website owner. In other words, if you haven’t successfully obtained enough traffic to your site from organic listings and you decide to rely on paid search, you still face a situation where regardless of how much you bid per click you may or may not show up at the top of the paid results. That’s because paid results that are displayed on any query are not only determined based on the price the buyer is willing to pay. Unlike other auctions that are completely priced-based, these results are determined and sequenced not only on price but also on quality of advertising and click-through volume. For example, if company A was willing to pay $1 per click on a certain term and company B was willing to pay 10 cents but company B’s ad generated ten times as many clicks as company A’s, the yield to the search engine would be identical between the two.
The second factor is that the search engine can, at any time, determine that either company A or company B may or may not buy traffic within its index. And without notifying the company and with no path toward recourse and statement, the search engine can disable the paid search account from either business. Returning to the continent metaphor, this ends up looking quite a bit like free trade. Various businesses (call them sellers), operating within this continent, wish to conduct business with the rest of the world (that is, the population of buyers). The border — which in this case is the search engine — thus has complete control of who can transact and how often. And at its discretion, the search engine can decide to increase, decrease or completely disable access between buyers and sellers. Because search is the dominant methodology for consumers to find what they are looking for, whether a product or a service, the unilateral control that search engines wield enables them to control billions upon billions of dollars of consumer spend every year. It also gives them the ability to completely determine which companies become more successful — or less so.
The situation we face today is unique. Due to Google’s dominance — and the fact that it controls such an enormous amount of consumer behavior through paid and organic search listings – the company in essence governs commerce on the web. And any company that falls out of favor with Google, whether for reasons of bad practice or simple disagreement, can find itself at risk of going out of business.
This system also benefits the few in a host of other ways. Because the rules of organic and paid search change frequently – and remain undefined — agencies and other traffic brokers can win big; through their experience, they’re capable of reverse-engineering these rules. This means that, as this market matures, individual businesses have a diminishing chance to actually compete and gain search market share. That, in turn, puts them in a position of not only needing to hire an agency in order to find any traffic, but also making it more expensive overall to build businesses on the web.
I’ve worked with many businesses who feel they are playing in Google’s world — behaviors from product decisions to marketing strategies rely completely on appeasing these undocumented and often mystical Google desires. I’ve seen companies choose to not work with Google’s competitors for fear that by building those relationships, they’re damaging the ability to be indexed properly on Google and are anxious that result sets will be compromised. Many likewise believe that by having a monetization relationship through Google, they will somehow achieve higher quality listings through organic search. I’ve also witnessed companies who, in addition to using Google for monetization, have preferred relationships with purchasing traffic through Google Adwords. By supporting this dual relationship, they appear to want to live by two sets of rules – those that exist within the Adwords marketplace and those that apply to the Adsense product. And because they’re walking on both sides of the (Google) street, they feel they have a strategic advantage — as though the Adwords product will enable them to acquire traffic at both a lower cost and with a looser rule set than their competitors.
Here’s where the parallel to free trade breaks down. There are no perfect paradigms looking at free trade and import/export laws that exactly define or address this challenge. Neither would a secret relationship between the government and the search engines solve the problem. The only real solution is disclosure. Transparency. Those traffic generators that use rule-based algorithms to determine result sets must publicly disclose their methodologies. That is the means by which all businesses can compete freely in the organic and paid search marketplaces. If we lived in a world where Google didn’t hold sway over such a significant portion of consumer behavior, this kind of regulation wouldn’t be necessary. The market would be self-correcting, and we could trust the individual decisions of a healthy and competitive search industry. Regrettably, due to search dominance, the industry can’t be left to its own devices.
He is starting a discussion on the need for government regulation of the organic and paid search policies of Google, which maintains a commanding lead in search market share today. Or at least transparency in how search results are determined. There is clearly growing frustration on the constantly changing “border policies” that are created and enforced by Google and other search engines. It is a fascinating read.
Imagine, if you will, that the entire Internet is contained within a single continent. That continent is filled with countries, states and cities. Each jurisdiction is autonomous, relying on visitors to cross on to their turf to engage in commerce. Now, imagine if the only way to get into this continent involved just two methods: SEO and SEM. Let’s further imagine that the borders to this continent were controlled by a single company. Let’s also hold that the rules for search engine optimization listings and search engine marketing were not only defined but were completely controlled at the whim of this single company. Of course, we all realize that word-of-mouth marketing and viral marketing also contribute to traffic to individual websites. That said, the primary methodology for all users to reach any individual website destination is still search, of either paid or organic listings.
Or suppose the paradigm is the streets of Los Angeles. Let’s imagine that in order to enter the city you had to pass through a single gate. And once you entered that gate, the streets you were or were not allowed to go down — and thus the businesses you were or were not allowed to visit — could be randomly blocked from your access. Blocked to a point where you might not even know they exist; whatever streets were available for you to traverse were in essence the only streets you knew where business could be transacted.
Whatever the scenario, it’s unsettlingly close to the situation that prevails today in search. It’s now conventional wisdom that search engine optimization, representing the organic result sets on any search query, is more voodoo than science. Through an uncontrolled set of factors search engines determine which listings appear at the top and bottom of any individual query. In addition, consumer behavior dictates the top three results on any search page are all that matter. If you happen to own an online business, unless you exist within those top three, the amount of individual traffic you will obtain from organic listings is very, very low. As the proprietor of that business you may hire search engine optimization companies to assist in increasing your rankings on organic results, with or without success. And at any one time, the controller of these borders (that is, the search engine itself) can change and manipulate those rules – and that can substantially decrease or destroy all organic traffic coming to your website, without notice and without your knowledge.
Search engine marketing now faces a similar challenge. Although anyone can open an account to buy paid search listings, the rules on each account are arbitrary. Accounts can be shut down at any time, without notice to the website owner. In other words, if you haven’t successfully obtained enough traffic to your site from organic listings and you decide to rely on paid search, you still face a situation where regardless of how much you bid per click you may or may not show up at the top of the paid results. That’s because paid results that are displayed on any query are not only determined based on the price the buyer is willing to pay. Unlike other auctions that are completely priced-based, these results are determined and sequenced not only on price but also on quality of advertising and click-through volume. For example, if company A was willing to pay $1 per click on a certain term and company B was willing to pay 10 cents but company B’s ad generated ten times as many clicks as company A’s, the yield to the search engine would be identical between the two.
The second factor is that the search engine can, at any time, determine that either company A or company B may or may not buy traffic within its index. And without notifying the company and with no path toward recourse and statement, the search engine can disable the paid search account from either business. Returning to the continent metaphor, this ends up looking quite a bit like free trade. Various businesses (call them sellers), operating within this continent, wish to conduct business with the rest of the world (that is, the population of buyers). The border — which in this case is the search engine — thus has complete control of who can transact and how often. And at its discretion, the search engine can decide to increase, decrease or completely disable access between buyers and sellers. Because search is the dominant methodology for consumers to find what they are looking for, whether a product or a service, the unilateral control that search engines wield enables them to control billions upon billions of dollars of consumer spend every year. It also gives them the ability to completely determine which companies become more successful — or less so.
The situation we face today is unique. Due to Google’s dominance — and the fact that it controls such an enormous amount of consumer behavior through paid and organic search listings – the company in essence governs commerce on the web. And any company that falls out of favor with Google, whether for reasons of bad practice or simple disagreement, can find itself at risk of going out of business.
This system also benefits the few in a host of other ways. Because the rules of organic and paid search change frequently – and remain undefined — agencies and other traffic brokers can win big; through their experience, they’re capable of reverse-engineering these rules. This means that, as this market matures, individual businesses have a diminishing chance to actually compete and gain search market share. That, in turn, puts them in a position of not only needing to hire an agency in order to find any traffic, but also making it more expensive overall to build businesses on the web.
I’ve worked with many businesses who feel they are playing in Google’s world — behaviors from product decisions to marketing strategies rely completely on appeasing these undocumented and often mystical Google desires. I’ve seen companies choose to not work with Google’s competitors for fear that by building those relationships, they’re damaging the ability to be indexed properly on Google and are anxious that result sets will be compromised. Many likewise believe that by having a monetization relationship through Google, they will somehow achieve higher quality listings through organic search. I’ve also witnessed companies who, in addition to using Google for monetization, have preferred relationships with purchasing traffic through Google Adwords. By supporting this dual relationship, they appear to want to live by two sets of rules – those that exist within the Adwords marketplace and those that apply to the Adsense product. And because they’re walking on both sides of the (Google) street, they feel they have a strategic advantage — as though the Adwords product will enable them to acquire traffic at both a lower cost and with a looser rule set than their competitors.
Here’s where the parallel to free trade breaks down. There are no perfect paradigms looking at free trade and import/export laws that exactly define or address this challenge. Neither would a secret relationship between the government and the search engines solve the problem. The only real solution is disclosure. Transparency. Those traffic generators that use rule-based algorithms to determine result sets must publicly disclose their methodologies. That is the means by which all businesses can compete freely in the organic and paid search marketplaces. If we lived in a world where Google didn’t hold sway over such a significant portion of consumer behavior, this kind of regulation wouldn’t be necessary. The market would be self-correcting, and we could trust the individual decisions of a healthy and competitive search industry. Regrettably, due to search dominance, the industry can’t be left to its own devices.
MARKET TO THE ONLINE GENERATION USING SURVEYS AND QUESTIONNARIES.
Customers are tough. They’re extremely media aware and increasingly cynical – it’s a clever marketeer who can get under their skin. Online surveys modernizes the traditional format – all the benefits of the Internet without the programming. Here are ten reasons why they may be the silver bullet marketeers’ need, complete with examples supplied by Martin Day, managing director of Survey Galaxy - one of a new breed of websites making online surveys quicker and cheaper
1. It’s cheap as chips
Select the right survey website and creating surveys can be free of any charge and the cost to publish very reasonable.
Information harvested from surveys can be reused and repackaged in other marketing and PR for use in press outlets making it a very efficient form of information gathering.
2. It’s easy peasy
Anyone can create and design an online survey. Create professional looking online surveys in a matter of minutes, no programming skills are required and when published the surveys are simple to complete.
3. Canvas the world
Promoting an online survey can be via email (with a link enclosed), through a link from a website or as a referenced by other forms of advertising. Once advised of the survey’s URL anyone can link can to the survey at a time that is convenient to them, 24×7.
4. We have an opinion – and we like to give it
The majority of customers do not view surveys as spam and will welcome the opportunity to voice their opinion and have the chance to make an impact on a brand. They provide a good method for broaching sensitive subjects with concerned employees; a survey asking a workforce on their opinion of change allows the key issues to be raised in a positive manner and encourages employee participation. Online surveys ensures that the message reaches each individual and the feedback is compiled in a manageable form.
5. Get inside your respondent’s head
With traditional advertising you can lead a customer to an advertisement but you can’t make them think. Surveys actively engage the respondent, who think about the question before giving their response.
6. Seize the opportunity
It needn’t all end at the end of the survey – while you have the respondent’s attention and they are in the mood you can ask if they want to sign up for more information or a regular newsletter – making the most of the window of opportunity where you have their interest.
7. Have you also seen….
Take the opportunity to maximise the interest of those responding to your survey by referencing related information. By including links within the survey to websites that offer detailed information you are able to maximise your marketing effort and reinforce the marketing message.
8. The soft sell
Surveys can associate a product with a number of positive attributes. By listing the many features of a product and asking the respondent how important they are, regardless of their response, the product will be associated with the features; if they are rated as important the positive impact is endorsed by the customer.
9. Not just selling
A survey is an effective, easy and quick method to promote and gain acceptance for a difficult proposal; for example a public body trying to gain acceptance and support for a particular scheme.
Take the example of a city trying to gain support from the general public for their bid to host a future Olympic Games. A survey can explain each benefit putting the respondent in a much better position to appreciate what the real advantages are that might just combat any negative headlines. Using the feedback that is received the overall marketing strategy can be fine tuned.
10. Engage interest
Thinking laterally a lively and imaginative approach to surveys can provide the ‘hook’ to engage respondents. The survey subject can be targeted towards a particular group on a subject close to theirs hearts. A survey’s marketing message can take the form of a simple brand awareness message by stating that the survey is being sponsored by brand name, or by finding a link from the subject matter to the product – something that is surprisingly easy and highly effective.
Attract traffic by providing a Public Survey section as many people who enjoy completing crosswords and doing word puzzles enjoy completing questionnaires. Having a public survey notice board as part of a website is a cost effective and automated method that will help increase traffic and establish a loyal and returning following. Unlike discussion boards there is no opportunity for people to disrupt the site by inappropriate remarks as the survey results are displayed in summary form enabling them to dispense with moderators and maintenance.
Customers do not often view surveys as spam and the majority welcome the opportunity to voice their opinion and the chance to have an impact on a brand.
Many of the techniques and a few more are contained in the following Sample Marketing Survey.
1. It’s cheap as chips
Select the right survey website and creating surveys can be free of any charge and the cost to publish very reasonable.
Information harvested from surveys can be reused and repackaged in other marketing and PR for use in press outlets making it a very efficient form of information gathering.
2. It’s easy peasy
Anyone can create and design an online survey. Create professional looking online surveys in a matter of minutes, no programming skills are required and when published the surveys are simple to complete.
3. Canvas the world
Promoting an online survey can be via email (with a link enclosed), through a link from a website or as a referenced by other forms of advertising. Once advised of the survey’s URL anyone can link can to the survey at a time that is convenient to them, 24×7.
4. We have an opinion – and we like to give it
The majority of customers do not view surveys as spam and will welcome the opportunity to voice their opinion and have the chance to make an impact on a brand. They provide a good method for broaching sensitive subjects with concerned employees; a survey asking a workforce on their opinion of change allows the key issues to be raised in a positive manner and encourages employee participation. Online surveys ensures that the message reaches each individual and the feedback is compiled in a manageable form.
5. Get inside your respondent’s head
With traditional advertising you can lead a customer to an advertisement but you can’t make them think. Surveys actively engage the respondent, who think about the question before giving their response.
6. Seize the opportunity
It needn’t all end at the end of the survey – while you have the respondent’s attention and they are in the mood you can ask if they want to sign up for more information or a regular newsletter – making the most of the window of opportunity where you have their interest.
7. Have you also seen….
Take the opportunity to maximise the interest of those responding to your survey by referencing related information. By including links within the survey to websites that offer detailed information you are able to maximise your marketing effort and reinforce the marketing message.
8. The soft sell
Surveys can associate a product with a number of positive attributes. By listing the many features of a product and asking the respondent how important they are, regardless of their response, the product will be associated with the features; if they are rated as important the positive impact is endorsed by the customer.
9. Not just selling
A survey is an effective, easy and quick method to promote and gain acceptance for a difficult proposal; for example a public body trying to gain acceptance and support for a particular scheme.
Take the example of a city trying to gain support from the general public for their bid to host a future Olympic Games. A survey can explain each benefit putting the respondent in a much better position to appreciate what the real advantages are that might just combat any negative headlines. Using the feedback that is received the overall marketing strategy can be fine tuned.
10. Engage interest
Thinking laterally a lively and imaginative approach to surveys can provide the ‘hook’ to engage respondents. The survey subject can be targeted towards a particular group on a subject close to theirs hearts. A survey’s marketing message can take the form of a simple brand awareness message by stating that the survey is being sponsored by brand name, or by finding a link from the subject matter to the product – something that is surprisingly easy and highly effective.
Attract traffic by providing a Public Survey section as many people who enjoy completing crosswords and doing word puzzles enjoy completing questionnaires. Having a public survey notice board as part of a website is a cost effective and automated method that will help increase traffic and establish a loyal and returning following. Unlike discussion boards there is no opportunity for people to disrupt the site by inappropriate remarks as the survey results are displayed in summary form enabling them to dispense with moderators and maintenance.
Customers do not often view surveys as spam and the majority welcome the opportunity to voice their opinion and the chance to have an impact on a brand.
Many of the techniques and a few more are contained in the following Sample Marketing Survey.
Handling The Stress Of Online MLM Business
Are you looking online for a possible MLM business avenue of creating income and relieving you of your present burdens?
You are not alone. Many individuals see the potential for building their own business from wherever they are on this globe by means of the Internet. The online MLM business provides a level playing field and appeals to men and women of all ages as a prospective means of conducting business from the comfort of home.
However, despite the fact that running a business through the Internet can often be less expensive than a traditional business and allows you access to a worldwide market at any time of the day, the truth behind starting an MLM business online is that it can be as stressful as any other business. How can you prepare yourself for this obstacle?
Always wear your “game face”.
It is a tough game to start an online MLM business. You are guaranteed to experience times when your self-confidence is shaken, you feel the task is beyond your abilities and you beat yourself up for making mistakes.
Move on. It is part of creating business and you will have to face these issues whether it is your first attempt or even if you have been in the MLM business online for years. Changes happen fast on the Internet and that includes changes to businesses. One day you will be amazing yourself and the next day you will think you've been beat.
The best solution to this is to expect it and plan to move on despite those feelings.
Forget the hype.
Nearly every business can benefit from online MLM business exposure.
Are you inspired by the many programs that claim "instant wealth - easy to learn!"? Do not believe it. Regardless of if you have been in business for a long time or this is your first attempt, online MLM business done through the Internet has it's own methods and you better be ready to learn them if you want to make money.
The learning curve can be steep and some individuals find it daunting. The good thing to remember is that it is possible for nearly anyone to operate an MLM business online no matter what their previous experience. Just be prepared to learn and have patience with your attempts.
Do not use all your money.
It is easy to forget the need for a budget when you can spend money so easily online. Do not buy into every MLM business opportunity online or training program. Visit online forums to acquire a feel for the best systems available. Make friends on these forums that will support you when you are overwhelmed or needing advice.
The only thing worse than finding out you made a mistake is finding out that it cost you money. Remember that every experience is a learning experience. Try to stick to a budget but do not permit yourself to dwell on mistakes when they happen. Learn and move on.
Taking the necessary steps to prepare you for the stress and rejection that all new MLM business owners’ online face will enable you to build on that knowledge and create a successful business.
Fortunately, there are many who do not make it that far in the online MLM business. So that leaves the wide open for you.
You are not alone. Many individuals see the potential for building their own business from wherever they are on this globe by means of the Internet. The online MLM business provides a level playing field and appeals to men and women of all ages as a prospective means of conducting business from the comfort of home.
However, despite the fact that running a business through the Internet can often be less expensive than a traditional business and allows you access to a worldwide market at any time of the day, the truth behind starting an MLM business online is that it can be as stressful as any other business. How can you prepare yourself for this obstacle?
Always wear your “game face”.
It is a tough game to start an online MLM business. You are guaranteed to experience times when your self-confidence is shaken, you feel the task is beyond your abilities and you beat yourself up for making mistakes.
Move on. It is part of creating business and you will have to face these issues whether it is your first attempt or even if you have been in the MLM business online for years. Changes happen fast on the Internet and that includes changes to businesses. One day you will be amazing yourself and the next day you will think you've been beat.
The best solution to this is to expect it and plan to move on despite those feelings.
Forget the hype.
Nearly every business can benefit from online MLM business exposure.
Are you inspired by the many programs that claim "instant wealth - easy to learn!"? Do not believe it. Regardless of if you have been in business for a long time or this is your first attempt, online MLM business done through the Internet has it's own methods and you better be ready to learn them if you want to make money.
The learning curve can be steep and some individuals find it daunting. The good thing to remember is that it is possible for nearly anyone to operate an MLM business online no matter what their previous experience. Just be prepared to learn and have patience with your attempts.
Do not use all your money.
It is easy to forget the need for a budget when you can spend money so easily online. Do not buy into every MLM business opportunity online or training program. Visit online forums to acquire a feel for the best systems available. Make friends on these forums that will support you when you are overwhelmed or needing advice.
The only thing worse than finding out you made a mistake is finding out that it cost you money. Remember that every experience is a learning experience. Try to stick to a budget but do not permit yourself to dwell on mistakes when they happen. Learn and move on.
Taking the necessary steps to prepare you for the stress and rejection that all new MLM business owners’ online face will enable you to build on that knowledge and create a successful business.
Fortunately, there are many who do not make it that far in the online MLM business. So that leaves the wide open for you.
Top Five Steps in Planning Your Internet Marketing to Make Money Online
The first part of your planning is to incorporate the 5 C’s landscape research before you start your online business or internet marketing. The 5 C’s are competitors, category, consumers, customers and company (your online company).
Do you do this? A lot of online businesses are launched without proper research. Yes, you may succeed even without doing research, but the probability of success is less than 10%. So why not incorporate proper research before launching your online business? This will help to increase the probability of success. Here are the top 5 steps in planning your internet marketing to make money online.
Step 1:
You need to do research on the 5 C’s. Find out what your competitors are doing, what are their strengths and weaknesses, or if there are any best practices that you can model on. Consumers are the potential online buyers of your products. Find out their likes and dislikes of your category of products. Customers are affiliate programs or joint ventures with others to sell more of your products.
What opportunities are there? Category is the niche that you are competing in. What are the rules to win in this niche? Finally, company means your online business. How do you constantly improve vs. competitors out there and new competitors in future?
Step 2:
Plan your marketing plan and strategies to succeed. Now that you know how your online business will stand in the current environment, the next step is to set goals, and actions to take to achieve those goals.
Step 3:
Track your progress constantly. This will help you to determine what works, and what do not work. With more experience on internet marketing, you will then learn from your mistakes, and also learn how to allocate your limited resources accordingly for the best results. Strategy is often about choices, as you need to choose the best from the many roads that lead to your goal.
Step 4:
After every campaign that you run, reassess the results and the decisions that you took. Which decision was good, and which could have been better? What were the resources that were used? Could you have cut costs somewhere to save on resources? Which strategy provided the biggest return on the resources used?
Step 5:
Regularly do a SWOT analysis as your online business changes, and your environment changes. SWOT stands for strengths, weaknesses, opportunities and threats. Strengths and weaknesses are internal assessments, where you examine your business for ways to improve. Opportunities and threats refer to the environment as the dynamics change.
The whole internet marketing game takes time to master, so learn from those who have been there to shorten your learning time, and avoid painful mistakes
Do you do this? A lot of online businesses are launched without proper research. Yes, you may succeed even without doing research, but the probability of success is less than 10%. So why not incorporate proper research before launching your online business? This will help to increase the probability of success. Here are the top 5 steps in planning your internet marketing to make money online.
Step 1:
You need to do research on the 5 C’s. Find out what your competitors are doing, what are their strengths and weaknesses, or if there are any best practices that you can model on. Consumers are the potential online buyers of your products. Find out their likes and dislikes of your category of products. Customers are affiliate programs or joint ventures with others to sell more of your products.
What opportunities are there? Category is the niche that you are competing in. What are the rules to win in this niche? Finally, company means your online business. How do you constantly improve vs. competitors out there and new competitors in future?
Step 2:
Plan your marketing plan and strategies to succeed. Now that you know how your online business will stand in the current environment, the next step is to set goals, and actions to take to achieve those goals.
Step 3:
Track your progress constantly. This will help you to determine what works, and what do not work. With more experience on internet marketing, you will then learn from your mistakes, and also learn how to allocate your limited resources accordingly for the best results. Strategy is often about choices, as you need to choose the best from the many roads that lead to your goal.
Step 4:
After every campaign that you run, reassess the results and the decisions that you took. Which decision was good, and which could have been better? What were the resources that were used? Could you have cut costs somewhere to save on resources? Which strategy provided the biggest return on the resources used?
Step 5:
Regularly do a SWOT analysis as your online business changes, and your environment changes. SWOT stands for strengths, weaknesses, opportunities and threats. Strengths and weaknesses are internal assessments, where you examine your business for ways to improve. Opportunities and threats refer to the environment as the dynamics change.
The whole internet marketing game takes time to master, so learn from those who have been there to shorten your learning time, and avoid painful mistakes
HOW TO MAKE YOUR ONLINE ADVERTISING BUSINESS PRODUCT MONEY ON THE INTERNET: HELPFUL FACTS TO BE AWARE OF
The achievement or failure of your Internet marketing business depends mainly on the Internet users. If they are interested on the products and services that you are offering for sale, certainly you can expect hundreds to thousands of dollars in revenues from your online business. Alternatively, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.
As an Internet marketer, you do not want the following scenario to happen to your Internet marketing career. To be the “exception to the rule”, you must attract more web visitors to your site and turn them into long-term clients and create a loyal clients base. Once you have satisfied such requirements, expect that there is something in return—positive returns, to be specific.
How will you say to Internet users that you need them to keep your online business alive? As a matter of fact, you need not to tell them straight to the point that you badly need them. All you need is a bright mind and some online advertising to get them without making them understand that you badly need them.
There is a range of online advertising methods on the Internet and each method has their product that works better on certain industries. There are colossal numbers of persons and companies operating online who wants to advertise what they have to present, and there are also vast numbers of individuals and companies on the Internet who are willing to provide some advertising spaces. However, considering that the online advertising market is quite huge, it will be inefficient for the advertisers as well as the providers of these online advertising spaces to personally meet and talk about the terms of conditions of advertising.
The person or company who wish to advertise will definitely contact an online-based advertising company that are willing to provide the space that the advertiser needs as well as distribute their advertisements to different venues on the Internet at the same time.
The more benefits are now towards the online advertising firm. And you are considering an online advertising business.
But before you go, there are several things you need to think about firstly.
Start to gather a collection of websites or online companies that are willing to place advertisements on their sites. Choose sites that are getting high web traffic every month. Once you have gathered advertising site venues, you may now start soliciting advertising clients. These advertisers will pay a certain amount of money that will commensurate with the exposure of their products or services on your advertising site venues. For instance, if you have contracted with 20 websites that are receiving an average of 200,000 web visitors every month, you can sell as much as 2,000,000 promotion exposures every month on each promoter. In case that you have negotiated around 20 advertising venues on each website, you can sell an equivalent of 20 advertising clients with 2,000,000 advertising exposures every month. If an advertiser only pays for 1,000,000 advertising exposures, you can still sell the remaining 1,000,000 advertising exposures for a whole of 11 advertising clients.
Now, what are the types of online advertising that you can present? Here are some of the offerings that you can sell to persons or companies who wish to advertise their products or services on the Internet.
• Banner ads- these ads are typically pictorial ads that are commonly viewed on high-traffic sites and includes a hyperlink back to the advertiser’s own site. These are priced according to the quantity of ads shown. For example, banner ads can be sold in a lot of 250,000 impressions each.
• Sponsorship ads- these ads are commonly bigger than banner ads, which sometimes contain considerable amount of text. These are typically placed on high-traffic areas such as ezines or online newsletters. It is priced according to the amount of readers of the newsletter or publication in which the ad is placed.
• Pay per click (PPC) ads- these ads are priced according to the number of clicks generated through site visitors, These are generally text ads, though there are PPC ads that are pictorial-based.
Starting your own online advertising business is another opportunity of earning more money on the Internet marketing industry.
As an Internet marketer, you do not want the following scenario to happen to your Internet marketing career. To be the “exception to the rule”, you must attract more web visitors to your site and turn them into long-term clients and create a loyal clients base. Once you have satisfied such requirements, expect that there is something in return—positive returns, to be specific.
How will you say to Internet users that you need them to keep your online business alive? As a matter of fact, you need not to tell them straight to the point that you badly need them. All you need is a bright mind and some online advertising to get them without making them understand that you badly need them.
There is a range of online advertising methods on the Internet and each method has their product that works better on certain industries. There are colossal numbers of persons and companies operating online who wants to advertise what they have to present, and there are also vast numbers of individuals and companies on the Internet who are willing to provide some advertising spaces. However, considering that the online advertising market is quite huge, it will be inefficient for the advertisers as well as the providers of these online advertising spaces to personally meet and talk about the terms of conditions of advertising.
The person or company who wish to advertise will definitely contact an online-based advertising company that are willing to provide the space that the advertiser needs as well as distribute their advertisements to different venues on the Internet at the same time.
The more benefits are now towards the online advertising firm. And you are considering an online advertising business.
But before you go, there are several things you need to think about firstly.
Start to gather a collection of websites or online companies that are willing to place advertisements on their sites. Choose sites that are getting high web traffic every month. Once you have gathered advertising site venues, you may now start soliciting advertising clients. These advertisers will pay a certain amount of money that will commensurate with the exposure of their products or services on your advertising site venues. For instance, if you have contracted with 20 websites that are receiving an average of 200,000 web visitors every month, you can sell as much as 2,000,000 promotion exposures every month on each promoter. In case that you have negotiated around 20 advertising venues on each website, you can sell an equivalent of 20 advertising clients with 2,000,000 advertising exposures every month. If an advertiser only pays for 1,000,000 advertising exposures, you can still sell the remaining 1,000,000 advertising exposures for a whole of 11 advertising clients.
Now, what are the types of online advertising that you can present? Here are some of the offerings that you can sell to persons or companies who wish to advertise their products or services on the Internet.
• Banner ads- these ads are typically pictorial ads that are commonly viewed on high-traffic sites and includes a hyperlink back to the advertiser’s own site. These are priced according to the quantity of ads shown. For example, banner ads can be sold in a lot of 250,000 impressions each.
• Sponsorship ads- these ads are commonly bigger than banner ads, which sometimes contain considerable amount of text. These are typically placed on high-traffic areas such as ezines or online newsletters. It is priced according to the amount of readers of the newsletter or publication in which the ad is placed.
• Pay per click (PPC) ads- these ads are priced according to the number of clicks generated through site visitors, These are generally text ads, though there are PPC ads that are pictorial-based.
Starting your own online advertising business is another opportunity of earning more money on the Internet marketing industry.
Saturday, 11 July 2009
JOBS/CAREER OPPORTUINITES IN NIGEIRA TELECOMMUNICATION INDUSTRIES
Zain Nigeria formerly Econet,Vodacom,Vmobile,Celltel 
Nigeria Career Opportunities, Job Vacancies
Zain is a dynamic company that offers excellent career paths for talented and motivated people. Celtel is especially keen to hear from people with experience in:
Marketing, sales and customer care; Finance; Operations; Management information systems; Information technology
Zain updates its vacancies on an ongoing basis. Click here to see Current Zain Openings
Zain Nigeria
Address:
Plot 1678, Olakunle Bakare Close, Victoria Island, Lagos.
Tel: + 234 (0)802 190 0000
Fax: + 234 (1) 320 0477
Globacom Nigeria Career Opportunities and Jobs Vacancies
Globacom is a Telecommunications company which provides GSM and GPRS-based mobile services in Nigeria
Globacom’s Human Resources Department hr@gloworld.com
Globacom's vision is to be "the largest and most successful telecommunication, entertainment and information solutions network in Nigeria and indeed Africa". It plans to attract, recruit, place, train and retain the best hands to achieve its vision. And in return, will "offer the best in career growth, very competitive remuneration and a conducive working environment to enable you achieve your full potential".
Entry cadre Recruits (Management Trainees) and Experienced cadre recruits can apply for opportunity at Globacom using the Glo career resourse section
Etisalat Nigeria Jobs and Career Opportunities
Etisalat is the latest entrant in the GSM / Unified access scene in Nigeria. Etisalat, is a Nigerian company formed by the partnership of Mubadala Development Company and Etisalat of the United Arab Emirates. Etisalat acquired the Unified Access License from the Federal Government in January 2007. The license includes a mobile license and spectrum in the GSM 1800 and 900 MHz bands at a price of $400million (Four Hundred Million U.S. Dollars). .
"Etisalat’s vision is a world where people’s reach is not limited by matter or distance; a world where people will effortlessly stay in touch with family and friends; a world where businesses of all sizes can reach new markets without the limitations of distance and travel."
Career opportunities at Etisalat careers@etisalat.com.ng
MTN Nigeria
MTN Nigeria is part of the MTN Group, Africa’s leading cellular telecommunications company. MTN was first GSM network to make a call in Nigeria. MTN's core brand values are "leadership, relationship, integrity, innovation and “can-do”" and seeks individuals who can identify with these values.
MTN Nigeria aims to be the leading provider of Telecommunications services in Nigeria. MTN offers numerous opportunities to professionals of all nationalities.
Address:
Churchgate Towers, 6th floor, Victoria Island, Lagos
MTN Nigeria's Website
MTN updates its vacancies on an ongoing basis.Please click this link for current vacancies
How to Apply -
You must login before you can apply for vacancies advertised. When applying please login if you are a member, otherwise click here to register and create a profile
Apply online Here
Visafone Communications Limited Jobs and Career Opportunities
Visafone is a wholly owned Nigerian telecommunications company. The company was incorporated in Nigeria on June 20, 2007 following the acquisition of Cellcom. Visafone received its Unified Access Service Licence as a telecom operator from the Nigerian Communications Commission (NCC) on August 1, 2007.
Visafone has also been announced as the Approved Bidder for the 3 carriers in the 800 MHz spectrum put on auction by the NCC.
Click Here for Career Opportunities at Visafone
Nigeria Career Opportunities, Job VacanciesZain is a dynamic company that offers excellent career paths for talented and motivated people. Celtel is especially keen to hear from people with experience in:
Marketing, sales and customer care; Finance; Operations; Management information systems; Information technology
Zain updates its vacancies on an ongoing basis. Click here to see Current Zain Openings
Zain Nigeria
Address:
Plot 1678, Olakunle Bakare Close, Victoria Island, Lagos.
Tel: + 234 (0)802 190 0000
Fax: + 234 (1) 320 0477
Globacom Nigeria Career Opportunities and Jobs Vacancies
Globacom is a Telecommunications company which provides GSM and GPRS-based mobile services in Nigeria
Globacom’s Human Resources Department hr@gloworld.com
Globacom's vision is to be "the largest and most successful telecommunication, entertainment and information solutions network in Nigeria and indeed Africa". It plans to attract, recruit, place, train and retain the best hands to achieve its vision. And in return, will "offer the best in career growth, very competitive remuneration and a conducive working environment to enable you achieve your full potential".
Entry cadre Recruits (Management Trainees) and Experienced cadre recruits can apply for opportunity at Globacom using the Glo career resourse section
Etisalat Nigeria Jobs and Career Opportunities
Etisalat is the latest entrant in the GSM / Unified access scene in Nigeria. Etisalat, is a Nigerian company formed by the partnership of Mubadala Development Company and Etisalat of the United Arab Emirates. Etisalat acquired the Unified Access License from the Federal Government in January 2007. The license includes a mobile license and spectrum in the GSM 1800 and 900 MHz bands at a price of $400million (Four Hundred Million U.S. Dollars). .
"Etisalat’s vision is a world where people’s reach is not limited by matter or distance; a world where people will effortlessly stay in touch with family and friends; a world where businesses of all sizes can reach new markets without the limitations of distance and travel."
Career opportunities at Etisalat careers@etisalat.com.ng
MTN Nigeria
MTN Nigeria is part of the MTN Group, Africa’s leading cellular telecommunications company. MTN was first GSM network to make a call in Nigeria. MTN's core brand values are "leadership, relationship, integrity, innovation and “can-do”" and seeks individuals who can identify with these values.
MTN Nigeria aims to be the leading provider of Telecommunications services in Nigeria. MTN offers numerous opportunities to professionals of all nationalities.
Address:
Churchgate Towers, 6th floor, Victoria Island, Lagos
MTN Nigeria's Website
MTN updates its vacancies on an ongoing basis.Please click this link for current vacancies
How to Apply -
You must login before you can apply for vacancies advertised. When applying please login if you are a member, otherwise click here to register and create a profile
Apply online Here
Visafone Communications Limited Jobs and Career Opportunities
Visafone is a wholly owned Nigerian telecommunications company. The company was incorporated in Nigeria on June 20, 2007 following the acquisition of Cellcom. Visafone received its Unified Access Service Licence as a telecom operator from the Nigerian Communications Commission (NCC) on August 1, 2007.
Visafone has also been announced as the Approved Bidder for the 3 carriers in the 800 MHz spectrum put on auction by the NCC.
Click Here for Career Opportunities at Visafone
CAREER WEBSITE OF NIGERIAN 25 BANKS
AREER WEBSITE of the 25 BANKS in Nigeria
Access Bank http://www.accessbankplc.com/index.cfmID=9000
Afribank http://www.afribank.net
Bank PHB http://www.bankphb.com/hd/mainsite.asp
Diamond Bank http://www.diamondbank.com/metadot/index.pl?id=4908
Ecobank http://www.ecobank.com/english/group/mo ... &SRubID=16
ETB http://www.equitorialtrustbank.com/?page=pre_cv
Fidelity Bank http://www.fidelitybankplc.com/bank/bank_careers.aspx
First Bank http://www.firstbanknigeria.com/car/car_opport.asp
FCMB http://www.fcmb-ltd.com/Fcmb/AboutUs.asp?id=2
First Inland Bank http://firstinlandbankplc.net/default.asp?r=3
GT Bank http://portal.gtbplc.com/portal/index.pl?iid=37237
IBTC Chartered Bank http://www.ibtc.com/career%20opportunity.asp
Intercontinental Bank http://intercontinentalbankplc.com/care ... nental.asp
Nigeria Int'l Bank (Citibank)
Oceanic Bank http://www.oceanicbanknigeria.com/#
Skye Bank http://www.skyebankng.com/opening.php
Spring Bank http://www.springbankplc.com/careeer.htm
Stanbic Bank http://www.stanbic.com.ng
Standard Chartered Bank http://www.standardchartered.com/global ... temap.html
Sterling Bank http://www.sterlingbankng.com/final/careers.cfm
Union Bank http://www.unionbankng.com/carreer.htm
UBA http://www.ubagroup.com/careers/default.asp
Unity Bank http://unitybanknigeria.com/
Wema Bank http://www.wemabank.com/wema_careers.htm
Zenith Bank http://www.zenithbank.com/careers.cfm
Access Bank http://www.accessbankplc.com/index.cfmID=9000
Afribank http://www.afribank.net
Bank PHB http://www.bankphb.com/hd/mainsite.asp
Diamond Bank http://www.diamondbank.com/metadot/index.pl?id=4908
Ecobank http://www.ecobank.com/english/group/mo ... &SRubID=16
ETB http://www.equitorialtrustbank.com/?page=pre_cv
Fidelity Bank http://www.fidelitybankplc.com/bank/bank_careers.aspx
First Bank http://www.firstbanknigeria.com/car/car_opport.asp
FCMB http://www.fcmb-ltd.com/Fcmb/AboutUs.asp?id=2
First Inland Bank http://firstinlandbankplc.net/default.asp?r=3
GT Bank http://portal.gtbplc.com/portal/index.pl?iid=37237
IBTC Chartered Bank http://www.ibtc.com/career%20opportunity.asp
Intercontinental Bank http://intercontinentalbankplc.com/care ... nental.asp
Nigeria Int'l Bank (Citibank)
Oceanic Bank http://www.oceanicbanknigeria.com/#
Skye Bank http://www.skyebankng.com/opening.php
Spring Bank http://www.springbankplc.com/careeer.htm
Stanbic Bank http://www.stanbic.com.ng
Standard Chartered Bank http://www.standardchartered.com/global ... temap.html
Sterling Bank http://www.sterlingbankng.com/final/careers.cfm
Union Bank http://www.unionbankng.com/carreer.htm
UBA http://www.ubagroup.com/careers/default.asp
Unity Bank http://unitybanknigeria.com/
Wema Bank http://www.wemabank.com/wema_careers.htm
Zenith Bank http://www.zenithbank.com/careers.cfm
BAGCO MORPACK NIGERIA LIMITED RECRUITING
BAGCO MORPACK NIGERIA LIMITED THE PREMIER MANUFACTURER OF FLEXIBLE PACKAGING MATERIALS IS INVESTING IN A NEW ULTRA-MODERN BLOWN FILM PLANT. THE SERVICES OF THE FOLLOWING PROFESSIONALS ARE REQUIRED:
1. OPERATORS
2. FORKLIFT DRIVERS
3. MECHANICAL TECHNICIANS
4. ELECTRICAL TECHNICIANS
5. ELECTRONIC TECHNICIANS
6. QUALITY ASSURANCE/CONTROL TECHNICIANS
7. MANAGEMENT TRAINEES (ELECTRICAL & MECHANICAL)
SKILLS FOR 1 – 6
- THREE TO FIVE YEARS EXPERIENCE IN A BLOWN FILM PACKAGING COMPANY
- FIVE CREDITS IN PHYSIC, MATHEMATICS, ENGLISH AND ANY OTHER TWO SCIENCE SUBJECTT AT THE SSCE OR GCE O’LEVEL
- OND,NCE,NABTEB, C 7 G II/III OR WAEC TECHNICAL
SKILLS FOR 7
- HND OR BSC IN ELECTRICAL OR MECHANICAL ENGINEERING IN ADDITION TO THE ABOVE, CANDIDATES MUST POSSESS THE FOLLOWING ATTRIBUTES
• COMPUTER SKILLS AND TECHNICAL BACKGROUD
• EXCELLENT COMMUNICATION AND INTERPERSONAL SKILLS
• COMPLY WITH ALL SAFETY PROCEDURES
FOR THE SELECTED CANDIDATES WE OFFER A COMPETITIVE COMPENSATION PACKAGE. SO IF YOU HAVE THE SKILLS AND EXPERIENCE, SEND YOUR CV AND CREDENTIALS WITHIN TWO WEEKS OF THIS ADVERTISEMENT TO:
THE HUMAN RESOURCES MANAGER
P.O.BOX 589
APAPA – LAGOS
SHORT LISTED CANDIDATES WILL BE CONTACTED BY TELEPHONE OR EMAIL ONLY
1. OPERATORS
2. FORKLIFT DRIVERS
3. MECHANICAL TECHNICIANS
4. ELECTRICAL TECHNICIANS
5. ELECTRONIC TECHNICIANS
6. QUALITY ASSURANCE/CONTROL TECHNICIANS
7. MANAGEMENT TRAINEES (ELECTRICAL & MECHANICAL)
SKILLS FOR 1 – 6
- THREE TO FIVE YEARS EXPERIENCE IN A BLOWN FILM PACKAGING COMPANY
- FIVE CREDITS IN PHYSIC, MATHEMATICS, ENGLISH AND ANY OTHER TWO SCIENCE SUBJECTT AT THE SSCE OR GCE O’LEVEL
- OND,NCE,NABTEB, C 7 G II/III OR WAEC TECHNICAL
SKILLS FOR 7
- HND OR BSC IN ELECTRICAL OR MECHANICAL ENGINEERING IN ADDITION TO THE ABOVE, CANDIDATES MUST POSSESS THE FOLLOWING ATTRIBUTES
• COMPUTER SKILLS AND TECHNICAL BACKGROUD
• EXCELLENT COMMUNICATION AND INTERPERSONAL SKILLS
• COMPLY WITH ALL SAFETY PROCEDURES
FOR THE SELECTED CANDIDATES WE OFFER A COMPETITIVE COMPENSATION PACKAGE. SO IF YOU HAVE THE SKILLS AND EXPERIENCE, SEND YOUR CV AND CREDENTIALS WITHIN TWO WEEKS OF THIS ADVERTISEMENT TO:
THE HUMAN RESOURCES MANAGER
P.O.BOX 589
APAPA – LAGOS
SHORT LISTED CANDIDATES WILL BE CONTACTED BY TELEPHONE OR EMAIL ONLY
JOBS INTERVIEW: WHAT TO DO
You first get called for a chat, then a test and then the big 'I' that determines everything.
Its understandable for one to get nervous prior to and during an interview, this usually leads to the display of all sorts of innappropriate behaviour which the 'interviewee' might be unaware of, but very visible and irritating to the interviewer. So what shouldn't you do when sitting in that room in the presence of those people who will determine your career?
1) Don't be unneccessarily friendly- Interviewers/ recruiters are usually friendly, they will usually try and make you feel relaxed and comfortable, however, you should remember that they are professionals and they will be watching your candour and demeanour to see if your emotional quotient is suitable to the job at hand. Remember to smile, not laugh out loud ( They are not your pals), sit straight and answer questions confidently, do not make jokes, nice or otherwise.
2) Don't use poor language- It is mportant that you can articulate the english language properly, although most interviewers will not correct you if you use wrong grammer during an interview or if your command of english is not good enough. I can assure you that your ability to articulate may be your saving grace in an interview, the next candidate may be more experienced but if for example you are being interviewed for a position in a multinational company, your spoken and written English may be what will give you the edge.
3) Don't speak negatively about your former place of work/ job- If you are looking to change jobs, the worst thing you can do to yourself in an interview room, is to speak against your current place of work, your boss or your colleagues. It simply tells the interviewer that you are insurbodinate, ungrateful and you are not a team player.
4) Don't lie- If you do, you will be found out. If you lie about your pay package, your age, your qualifications, your relationship with your team, whatever, it will come back to haunt you at a very wrong time.
5) Don't answer Phone calls during an interview- Switch off your phone as soon as you get into that organization for your interview appointment.It will help you concentrate on what you have come to do. Plus it's just rude to answer your phone during an interview. Period.
6) Don't act desperate- While you should conduct yourself with a certain determination to get the job you want, you must make sure never to make yourself seem desperate. If you are currently looking to change jobs, i.e you currently have a job while being interviewd for another one, you must refer to (3) above, you must not seem to be desperately unhappy and ready to leave immediately. You must have an attitude that says, 'i'm not being treated badly where i am coming from', ' My career is in good shape right now, i'm just looking to make it more robust' , ' i am not paid badly where i am now, i wouldn't mind a raise, but i'm not earning peanuts'. This sort of attitude deters any interviewer who might want to take advantage of you by offering you a low pay or a low job cadre.
Yes you are looking to get a job, but don't shoot yourself in the foot!
Its understandable for one to get nervous prior to and during an interview, this usually leads to the display of all sorts of innappropriate behaviour which the 'interviewee' might be unaware of, but very visible and irritating to the interviewer. So what shouldn't you do when sitting in that room in the presence of those people who will determine your career?
1) Don't be unneccessarily friendly- Interviewers/ recruiters are usually friendly, they will usually try and make you feel relaxed and comfortable, however, you should remember that they are professionals and they will be watching your candour and demeanour to see if your emotional quotient is suitable to the job at hand. Remember to smile, not laugh out loud ( They are not your pals), sit straight and answer questions confidently, do not make jokes, nice or otherwise.
2) Don't use poor language- It is mportant that you can articulate the english language properly, although most interviewers will not correct you if you use wrong grammer during an interview or if your command of english is not good enough. I can assure you that your ability to articulate may be your saving grace in an interview, the next candidate may be more experienced but if for example you are being interviewed for a position in a multinational company, your spoken and written English may be what will give you the edge.
3) Don't speak negatively about your former place of work/ job- If you are looking to change jobs, the worst thing you can do to yourself in an interview room, is to speak against your current place of work, your boss or your colleagues. It simply tells the interviewer that you are insurbodinate, ungrateful and you are not a team player.
4) Don't lie- If you do, you will be found out. If you lie about your pay package, your age, your qualifications, your relationship with your team, whatever, it will come back to haunt you at a very wrong time.
5) Don't answer Phone calls during an interview- Switch off your phone as soon as you get into that organization for your interview appointment.It will help you concentrate on what you have come to do. Plus it's just rude to answer your phone during an interview. Period.
6) Don't act desperate- While you should conduct yourself with a certain determination to get the job you want, you must make sure never to make yourself seem desperate. If you are currently looking to change jobs, i.e you currently have a job while being interviewd for another one, you must refer to (3) above, you must not seem to be desperately unhappy and ready to leave immediately. You must have an attitude that says, 'i'm not being treated badly where i am coming from', ' My career is in good shape right now, i'm just looking to make it more robust' , ' i am not paid badly where i am now, i wouldn't mind a raise, but i'm not earning peanuts'. This sort of attitude deters any interviewer who might want to take advantage of you by offering you a low pay or a low job cadre.
Yes you are looking to get a job, but don't shoot yourself in the foot!
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